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Direct & Integrated Marketing Roundtable

Wednesday, March 18, 2009

Time Inc., Plans a Customizable Magazine Test

As an old Reader's Digest guy, I must admit I am very excited by the prospects of this pending test by Time Inc. For this test they plan on letting us customize the content and advertising.

Will this work? I don't know but this should certainly help determine future options for publishers. I am sure many publishers small, medium and large will be lining up to see the results.

This new magazine is called "Mine." And, best part is during this testing phase they are offering the publication for free. Yes you heard me right, FREE. Quantities are limited so sign up now. To subscribe go to https://www.timecmg.com/mine/ .

The only disappointment is that you have a choice of content from only eight publications. I was kind of hoping for more options. But, hey, this is only a test. If it flies I am sure more options will be available.

Could this be what the Publishers Clearing House "model" turns into? Instead of selecting magazines you want to receive from the stamp sheet you select content you want to be included in your very own personalized magazine. Might be pretty cool.

For more information on this "Time-ly" test go to: http://www.chicagotribune.com/business/sns-ap-made-to-order-magazine,0,7970503.story

Enjoy your free magazine,
Perry

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