Direct & Integrated Marketing Roundtable

Thursday, March 5, 2009

The post office just dosen't get it

How can we make it any clearer to the USPS. The demand for their service is shrinking and it has nothing to do with the economy. Let me try to spell it out for them -- we are going electronic in terms of our communications. Therefore, Mr. USPS, it would behoove you to scale back, retool and staff accordingly just like any business does during changing times.

Raising postage every other month will only exacerbate the problem. Don't you see? The catalog industry is already hurting and your pending increases in postage will only make matters worse. So, please get a handle on your current and future demand and keep costs in check accordingly.

Why didn't you see this coming? We have been and are continuing to go electronic in terms of communications and at an ever increasing rate. And, just fair warning, that pending postage increase will only make our demand for paper communications even less hence having the opposite effect you desire.

Hey but don't worry Mr. USPS, we will still need you to help deliver products, legal documents, and the like. And, good news is, that will be a sure bet for some time into the future until the teleportation device from the classic 1958 movie "The Fly" becomes reality.

Instead of crying to congress for a bailout, which is simply not justified, use that energy to understand your place in our future world and make sure you are prepared.

To read the brief click on the following pdf file from the DMA.



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