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Direct & Integrated Marketing Roundtable

Tuesday, March 3, 2009

Dirty Night Determinator

Hysterical link about a new mobile flash ad that Axe blasted to some young guys age 18-24. Take a look. Talk about targetting the message correctly. And wow was it effective.

See the results.

http://adage.com/print?article_id=134331

Hope you enjoy!
Perry

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