Direct & Integrated Marketing Roundtable

Sunday, March 8, 2009

If you can't beat Apple, then join them!

I knew it. I just knew it. And remember, you read it here first (see my original posting on the Drake Direct page of facebook posted 2/11/09).

We all knew Jeff Bezos of Amazon was scared once Apple said they were going to start digitizing books for the iphone. For goodness sake, he was in NY the next day on a major PR campaign for the Kindle.

And, now less than a month later, he announced he is creating a Kindle app for the iphone. Wow!

How does that saying go again? Oh yes....if you are afraid you will not be able to beat them, then join them.



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