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Direct & Integrated Marketing Roundtable

Sunday, March 8, 2009

As of 2008, SMS Text Messaging Tops Mobile Phone Calls

Just wanted to share a link with you from Nielsen regarding the latest trends in mobile calls and texting. You will be blown away by what this report says:

  • There are now more text messages being sent on average each month than calls being placed (357 vs. 204) across all users.
  • Those aged 13-17 are sending an average of 1,742 text messages each month. Wow! That is almost 60 per day.
Can you believe it?

http://blog.nielsen.com/nielsenwire/online_mobile/in-us-text-messaging-tops-mobile-phone-calling/

Enjoy,
Perry

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