Great SEO / SEM reference guide direct from Google themselves

This link is a great summary of all the SEO and SEM tricks that I teach in my "Web Analytics" class and it is straight from the horses mouth -- Google themselves. This two page summary written by Google covers:

• Design guidellines such as text links, keywords, etc.
• Technical stuff like why we should not use flash
• Quality score guidelines and why we avoid linking farms, etc.

Learn what Google considers the hot topics for yourself.

Hope you find this link helpful.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

Perry