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Direct & Integrated Marketing Roundtable

Monday, September 24, 2012

Obama vs. Romney 2012 Social Media Barometer Dashboard Update (week ending 9/23/12)


The next update of our Obama Romney 2012 Social Media Dashboard is complete.  Highlights through 9/23/12 include the following observations:
  • Obama's share of voice has slipped from 61.5% for the week ending 9/16 to 49.6% for the most recent week.  
  • Negative to positive sentiment remained high for both candidates with a slight increase in positive for Obama.  
  • Searches on Google spiked for Romney coincident with his publicized remarks about "47% of America".
  • Romney's fan base on Facebook and Twitter still remain more engaged than Obama's as we have been consistently observing over the past few weeks.


Please feel free to comment, and of course check back next week!

Rhonda and Perry

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