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Direct & Integrated Marketing Roundtable

Monday, September 10, 2012

Obama vs. Romney 2012 Social Media Barometer Dashboard Update (week ending 9/9/12)

It is official.  We have updated the 2012 Election Dashboard Infographic.  It is for the week ending 9/9/12 and includes all social discussions shaped by the Democratic National Convention last week.

Our first dashboard presented one week ago (http://www.drakedirect.blogspot.com/2012/09/election-2012-social-media-barometer.html)  was released right after the Republican National Convention.  In that release, Romney had almost 50% of the share of voice and more favorable sentiment vs Obama. In the release of the new dashboard, shown below, we see just the opposite.  Highlights include:
  • Obama now holds 68% share of voice compared to last week at 54%
  • Obama's positive to negative sentiment ratio is now favorable vs last week where Romney's was favorable.
  • However, Romney's fan base and twitter followers are still more engaged albeit smaller in size.



The next update will be 9/17/12.  Until then enjoy the metrics.

Perry & Rhonda Drake

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