Pages

Writings from Dr. Perry D. Drake, Chair Marketing and Entrepreneurship

Writings from the Desk of Dr. Perry D. Drake, Chair Marketing and Entrepreneurship

Monday, September 10, 2012

Obama vs. Romney 2012 Social Media Barometer Dashboard Update (week ending 9/9/12)

It is official.  We have updated the 2012 Election Dashboard Infographic.  It is for the week ending 9/9/12 and includes all social discussions shaped by the Democratic National Convention last week.

Our first dashboard presented one week ago (http://www.drakedirect.blogspot.com/2012/09/election-2012-social-media-barometer.html)  was released right after the Republican National Convention.  In that release, Romney had almost 50% of the share of voice and more favorable sentiment vs Obama. In the release of the new dashboard, shown below, we see just the opposite.  Highlights include:
  • Obama now holds 68% share of voice compared to last week at 54%
  • Obama's positive to negative sentiment ratio is now favorable vs last week where Romney's was favorable.
  • However, Romney's fan base and twitter followers are still more engaged albeit smaller in size.



The next update will be 9/17/12.  Until then enjoy the metrics.

Perry & Rhonda Drake

No comments:

Post a Comment