Our first dashboard presented one week ago (http://www.drakedirect.blogspot.com/2012/09/election-2012-social-media-barometer.html) was released right after the Republican National Convention. In that release, Romney had almost 50% of the share of voice and more favorable sentiment vs Obama. In the release of the new dashboard, shown below, we see just the opposite. Highlights include:
- Obama now holds 68% share of voice compared to last week at 54%
- Obama's positive to negative sentiment ratio is now favorable vs last week where Romney's was favorable.
- However, Romney's fan base and twitter followers are still more engaged albeit smaller in size.
The next update will be 9/17/12. Until then enjoy the metrics.
Perry & Rhonda Drake