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Direct & Integrated Marketing Roundtable

Monday, September 17, 2012

Obama vs. Romney 2012 Social Media Barometer Dashboard Update (week ending 9/16/12)

The next update of our Obama Romney 2012 Social Media Dashboard is complete.  Highlights through 9/16/12 include the following observations: 
  • Obama's share of voice has slipped from 68% last week to 61.5% this week.  
  • Negative to positive sentiment has increased for both candidates in light of the turmoil in Libya and Egypt.  
  • This global event has also shaped the conversations as can be seen in our word clouds produced using NetBase.
  • Romney's fan base on Facebook and Twitter still remain more engaged than Obama's as we have been consistently observing over the past few weeks.
  • Nicki Minaj is trending with Romney given her "endorsement" statement last week.
The next update will be 9/24/12.  Until then enjoy the metrics.

Perry & Rhonda Drake

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