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Direct & Integrated Marketing Roundtable

Thursday, April 30, 2009

How can it be that the WSJ increases circulation?

The Wall Street Journal must be doing something right. They just increased their circulation yet again. In fact they are the only U.S. newspaper among the top 25 to show growth in total circulation.

In the write-up below you will see this is a result of a good integrated approach: content, expanded coverage, mobile apps, web integration and yes even a glossy magazine.

http://www.globenewswire.com/newsroom/news.html?d=163900

Of course let’s not forget guys, the WSJ never had to deal with the major loss in classified advertising revenue like the local papers did a couple of years ago due to Craig’s List. So that certainly left the WSJ in a better position to deal with changes required to succeed in today's digital media world.

Congratulations WJS on another success.

Perry

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