Let me tell you about something that happened to me yesterday. I was reading the latest article about a study of Twitter users on Media Post News.
In this article, it stated that Twitter users, according to the survey, are motivated by learning new things. Like you perhaps, I thought yes, that sounds like me. So I wanted to read more and even searched for the real source of the study and found it.
As I was reading the complete details of this study, I came across an interesting statistic -- the study said that the average tweeter spends 2.75 hours a day on twitter. Now I don't know about you but I thought that seemed awfully high and wondered immediately who they surveyed. So I went to the very bottom of the study to the "about the study" section and lo and behold I found my answer.
This study was not to a random cross section of Twitter users by any means. It was to a self-selecting group of Twitter users that responded to some tweets asking for participation in a survey. So in other words this study is to a sampling of "power tweeters." I hate to tell you, that negates the results for this survey. Bottom line here is we simply cannot use the results of this survey to make statements about all Twitter users.
Lesson learned: be careful reading all those statistics being tossed about lately based on studies being conducted. Check the sources carefully and how the studies were conducted.
For the full study see: