Direct & Integrated Marketing Roundtable

Wednesday, April 22, 2009

86% of Marketers are Tweeting. Wow!

For those of you in disbelief when I tweeted yesterday about the latest stats from Comscore on demos of the current twitter user, here is the proof. Yes, here is why more people aged 45-54 are using twitter than those aged 18-24 at the present:

According to a new study by Michael Stelzner for the Social Media Success Summit 2009:
  • 88% of all marketers are now using social media to advertise their business.
  • 86% of marketers are now using twitter in particular to advertise their business.
  • Twitter is used by 94% of marketers who have been using social media for years.
  • 40% of marketers using social media are spending 10+ hours a week at it.
And, yes, I have to admit I am hooked on this social media thing myself. I spend at least 12-15 hours a week staying current with industry events, blogging and tweeting. I absolutely love it.


PS I am probably going to regret letting Rhonda (my wife) know how much time I am spending on these activities.

1 comment:

  1. I am already aware of this fact...we work in the same office after all and I am not completely unaware!!!