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Monday, May 11, 2009

Interactive marketing spend on the rise

Forrester Research predicts major growth in interactive marketing spend. As the graph below shows, spend is projected to increase from $23 billion this year to over $55 billion by 2014. Wow, I guess the recession is over.



Perry

http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

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