I get ask all the time by colleagues and students... "what are your top go-to resources for the latest in digital and social media know-how, news and trends?
So, after all these years, I have finally decided to publish my list.
It is by no means complete. I am sure you have your favorites that I have not included here on my list. Feel free to leave those in the comments of this blog piece or on my social media post. As an academic, I am always on the lookout for something I might be missing out on.
Here are mine. Enjoy.
Go to Neil Patel when you want to learn more about SEO, digital marketing, conversion optimization, ecommerce. Or, even how to generate more sales.
Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo and Microsoft Live.com and Ask.com
https://sproutsocial.com/insights/
Sprout Social insights is a social media blog for business with a focus on bringing you the latest social media tips strategies and best practices.
Hubspot’s Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors.
https://www.searchenginejournal.com/
Search Engine Journal is dedicated to producing the latest search news, the best guides and how-to's for the SEO and marketing community.
https://www.searchenginewatch.com/
Search Engine Watch will deliver the latest daily news and insights about search engine marketing, SEO and Paid Search.
https://www.blog.google/products/marketingplatform/360/
Read the latest news and perspectives on the power of ads and analytics from the Google Marketing Platform team
https://www.socialmediatoday.com/
Social Media Today: The latest news, trends, and tips in social media
Our Mission: Deliver strategic online marketing programs tailored to maximize results. Founded in 2004, KoMarketing has become one of the world’s best-known B2B online marketing agencies.
https://contentmarketinginstitute.com/
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling
Alexa: The latest insights on how to reach and convert your audience online. Learn how to grow your business with SEO, content marketing and competitive analysis.
MOZ: The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills
https://www.marketingsherpa.com/
Marketing Sherpa offers practical case studies, research and training for marketers and academics.
Perry D. Drake, Ph.D.
Department Co-Chair & Associate Teaching Professor of Marketing;
Executive Director, Marketing and Sales Leadership Institute;
Faculty Advisor, Marketing Advisory Board;
Faculty Advisor, UMSL Marketing Club
Founder, Midwest Digital Marketing Conference.
The University of Missouri - St. Louis
427 SSB, One University Blvd, St. Louis, MO, 63121
914-299-4879 (mobile)
