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Direct & Integrated Marketing Roundtable

Friday, October 24, 2014

Perry Drake Speaks at the Social@Scale Summit Hosted by UMSL, Purina and Sprinklr

On September 11 of 2014, the University of Missouri - St. Louis teamed up with Purina and Sprinklr to host the Social@Scale Conference in the JC Penney Conference Center. More than 250 industry professional, students and academics came to this half day event featuring guest speakers from Purina, Brown Shoe, Ameren, Save-a-Lot, Monsanto, Lockerdome and more. It was an information packed afternoon with lots of great questions and answers.

All sessions were taped thanks to STL Tech Talk.  I closed out the event with a talk about "Embracing the Disruption" where I also spoke of future trends (below).  



One fact that I spoke about which seemed to resonate with parents in the audience can be seen in the captured tweet shown below.

We ended with some great food and wine curtosy of The St. Louis American Marketing Association and Waterway Carwash. Oh yes, and there were some great gift items also for everyone -- a very nice portfolio for note taking, a pen and a coupon for a free carwash!

If you were not able to make it, keep an out out for next year. We are already in talks of doing this annually.




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