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Direct & Integrated Marketing Roundtable

Monday, May 11, 2009

Interactive marketing spend on the rise

Forrester Research predicts major growth in interactive marketing spend. As the graph below shows, spend is projected to increase from $23 billion this year to over $55 billion by 2014. Wow, I guess the recession is over.



Perry

http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

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