tag:blogger.com,1999:blog-3718017972019115462.post6443825255804917335..comments2024-03-07T22:17:40.076-08:00Comments on Drake Direct Roundtable: The Purchase Funnel, Then and NowPerry D. Drakehttp://www.blogger.com/profile/07058889039694382026noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3718017972019115462.post-24609135693369826172013-11-04T11:30:16.227-08:002013-11-04T11:30:16.227-08:00Professor Drake,
I agree with you. I think advoca...Professor Drake, <br />I agree with you. I think advocacy production is important, but how do they sweep through the weeds? I think whole departments could be created on the subject of finding advocates in the right places at the right times. Abundance of information affects brands too. Not only are there consumers getting lost, but where do brands find the right advocates in the right places? There are so many social websites and review sites. It would be neat to figure out how to determine what is the right move without wasting time and money. I love this article! <br />Emily Burgard<br />UMSLAnonymoushttps://www.blogger.com/profile/17305477814194851078noreply@blogger.comtag:blogger.com,1999:blog-3718017972019115462.post-50438492275307798022013-08-11T10:12:47.997-07:002013-08-11T10:12:47.997-07:00Hi Professor Drake,
I'm enrolled in the Web A...Hi Professor Drake,<br /><br />I'm enrolled in the Web Analytics course at NYU that you formally spearheaded. So, indirectly: Hello and Thanks!<br /><br />I think the funnel has turned more into an hourglass. I don't think 'social media' changed this; people were always informing others throughout the process on and offline. Online social media channels just gave us an opportunity to make those relationships measurable.<br /><br />There was an AdExchanger post related to the topic here, too:<br /><br />http://www.adexchanger.com/data-driven-thinking/the-hourglass-funnel-why-it-changes-everything/<br /><br />Thanks,<br />Ken Rood<br />Anonymousnoreply@blogger.com