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Direct & Integrated Marketing Roundtable

Monday, May 11, 2009

Interactive marketing spend on the rise

Forrester Research predicts major growth in interactive marketing spend. As the graph below shows, spend is projected to increase from $23 billion this year to over $55 billion by 2014. Wow, I guess the recession is over.



Perry

http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html

Sunday, May 3, 2009

Please keep internet ad spend in perspective

I know we are all excited about how video ad spend is growing quickly, but we need to keep it in perspective regarding all other advertising expenditures. I hate to tell you but digital video ad spend actually represents less than 1% of total ad spend in the US. In fact Internet ad spend in total (search, banner, video, etc.) only represents 17% of 2008 ad spend in total.

What is number one you ask? It is television of course coming in at 60% of all ad spend.

Total ad spend for 2008 was $136.8 billion dollars. According the Nielsen Co. and the IAB, $82 billion was on TV, $23 billion was on the internet and the remaining $31 billion was for print, radio, etc.

Regading the $23 billion of internet ad spend, $10.5 billion was on search, $4.9 billion was on banner ads and $.7 billion was for digital video.



Procter & Gamble is the number one advertiser for 2008. They account for $2.8 billion of all ad spend.

For the full Nielsen report see:
http://blog.nielsen.com/nielsenwire/consumer/nielsen-reports-2008-us-ad-spend-down-26/

For the IAB report visit: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009

Perry